Do you use Google Search or other search engine platforms to find potential service providers and companies relative to your industry? If you do, maybe you have wondered how these businesses rank on page one of Google searches. There are several actionable steps to make sure you are found online when people try to search for you on the internet.
SEO is one of the many things that you have to consider for your website to be positioned first in search engine results. You can learn SEO, but, you don't necessarily have to know it all. A basic and core understanding of why you need these techniques applied to your website will definitely help your business grow, ultimately, increasing your web traffic!
There are different reasons why your website might not be appearing in search engines. We will discuss some important factors on why these problems occur and how you can potentially resolve these issues that are relative to your website performance.
Your website not listed on Google Search?
There are ways where you can test if Google has indexed your website.
Make a search using the following format: "site:www.doodlepressmedia.com". (Replace the word doodlepressmedia with your domain name)
Alternatively, you can directly type in your business or brand name in search engines to see if there are relevant results.
If your website is a newly developed and published brand, then, it may take days, weeks or more to finally get listed. Sometimes it also depends on the activities occurring in and out of your website. What I mean by this is if you submit your website to Google requesting to be indexed, if you have Inbound links, if your website is popular, and if your brand offers great value, search robots will pay you a visit, crawl your page, and list you in search pages.
As mentioned above, you can submit your website to Google for indexing. All you have to do is go to your Google Search Console account and submit your site. This will notify Google that you have new updates and you wish for them to have your website crawled again.
Your keyword options are being used by many
Choosing the right keyword is a challenging process in itself. You have to look at keywords that are low in competition, but, offer a high amount of impressions or traffic. As soon as your website is listed in Google, what you need to do next is to be consistent on your SEO activities and be very patient on the results. It's not going to be an overnight process. It will take effort, hard work, and smart decisions to be able to rank well when doing search key terms. Regardless if the keyword market is highly competitive, you'll have to make sure that you do the necessary work, and that you provide value every time.
SEO optimization will bring you greater web traffic results versus having a website and focusing on traditional marketing strategies. The easiest option for you is to look for keywords that are less popular. Keywords that are seldom used by digital marketing agencies in your local area. This will enable you to target specific customer segments.
Your website content is not too relevant for consumers
Your website is a representation of your brand. Information about yourself, products, and services are key information that you need to place on your website. On top of profiling your business, you have to make sure that you provide customers stories that will make them relate and engage.
One of the most common approaches is to create a blog for your business. The information that you should include is news, events, and stories that are relevant to the consumer market.
Search engines promote high-quality content. Having a well-written article will give Google a hint that you are trying to make your website SEO friendly. Adding images will also drive more attention and better engagement to your readers.
No meta tags or meta keywords found in your code
As a business owner, you might not know about how keywords are placed in your code to improve your search engine ranking performance. Meta tags are HTML tags that you add to your code so that Search Engine Robots will be able to understand how your site is structured and what your content is about. You can ask your web designer or hire a developer to help you with the process. It's not that technical to do, but, it's also confusing to some. So, be careful with what you edit or modify in your HTML file.
Your website is not SEO friendly
SEO or Search Engine Optimization is not so difficult to do, but, at the same time, it's not so easy either. There are several criteria that you need to follow or else you will get penalized by your own wrongdoings. It's not difficult in the sense that there are already many free SEO resources and guides available for you to read and follow. However, it's not easy as well since you have to be very proactive in making your content relevant, and you have to be very patient since SEO is a long-term process. You won't get indexed overnight.
Bottom line is you have to do SEO best practices, be consistent, and be patient to be able to increase your rankings effectively.