Digital Marketing as an Investment?
According to Google Trends worldwide, Digital Marketing increased interest over time for the past five (5) years. The benefits of SEO, link building and other Internet Marketing activities proved to show better results than the traditional methods of marketing. Today, online marketing is one of the most used strategies to drive more traffic to the business and to remain competitive in any industry. Digital Marketing enables you to target specific audiences from local to international countries which maximizes your marketing reach, visibility, and sales conversion. Yes, the trend is upward. However, not everyone who owns a website practice internet marketing. In fact, many traditional businesses (like logistics) are still behind digitalization. Maybe one reason is that several companies are used to the traditional way of marketing their brand, product or service. Traditional marketing may work for you now, but, soon you'll realize that you can do so much more with an online marketing strategy.
Do you have a digital marketing strategy?
The only place your business should be is online. Without putting your brand on the internet, you won't be able to maximize your reach, visibility, and profit potential. The internet provided so many possibilities. It has offered so much convenience. With the use of a computer and internet, you can plan and implement your strategy with ease. It is important that your website is visible online when potential customers try to search for your brand. Make sure you have a plan for your digital marketing strategy.
Five reasons why Digital Marketing is a good investment
To increase search visibility
Having a website doesn’t automatically rank you on search engines. You have to work with a professional web design services company or you do it yourself to make your site searchable and to increase its chances of getting ranked and searched online. Search Engine Optimization should be simple. Make sure that you offer valuable content and suitable keywords to increase your rank in Search Engine Result Pages.
To increase your target reach
In today’s business environment, you are no longer limited to competing with companies near your area. You can target businesses globally using the internet. What’s even more interesting is that you can do it regardless if you are a small-scale organization or startup.
Reach your customers better
There’s no greater way of reaching your customers through their mobile phones! In the Philippines, 47% of the total population are active social media users. Imagine if you can convert a percentage of this to customers. You can expect a more lucrative business.
Reduce Marketing Costs
Internet marketing has evolved through the years on how you can generate leads. It has proven to be a better marketing approach compared to purchasing a billboard which might cost you a fortune. In internet marketing, you have full control of your budget and it isn't necessarily high-cost. It’s much more affordable than most traditional marketing.
Data analytics and reports
Do you know how to monitor and measure your traffic and sales conversions? One advantage of having a Digital Marketing strategy is that it allows you to act based on factual data through Google Analytics and Reports. Through these reports, your marketing efforts will become more efficient and will be very much aligned with the strategies that do work best for your business.